The Woman Behind the Work
About Janet
My Story
I know what it feels like to lose everything — and rebuild from nothing.
I'm Janet Florence. I'm 51 years old, and I feel like I'm in my 30s. Not because life has been easy — but because I've done the hard work of rebuilding from the ground up, more than once.
I was a college graduate with a business degree, a decade-long career as a flight attendant, a mother of four, and a woman who had never been in trouble a day in her life. Then, in my early 30s, I made a catastrophic error in judgment that cost me everything — my career, my freedom, and for a long time, my sense of self.
I spent nearly five years paying a price that reshaped every part of who I was. I came out the other side carrying a label I didn't choose and a story I didn't know how to tell. For almost 20 years, I tried to keep it quiet. I kept moving, kept working, kept building — but I was doing it while carrying the weight of something I hadn't fully processed.
What I know now is this: the women who have been through the most — the ones who have lost the most, been judged the hardest, had to rebuild from the deepest places — those are the women with the most to offer the world. Including themselves.
That's why I built The Up Collective. Not from a place of having it all figured out, but from a place of having been in the fire and coming out the other side with something real to say.
"The women who have been through the most have the most to offer — including themselves."
Background & Training
A Lifelong Learner
I love school. I love studying. I'm always taking another course, adding another tool, going deeper. Here's where I've been and where I'm going.
Education
B.S. Business Management
Career
10 Years, Airline Industry (Flight Attendant)
Coaching
NLP Life Coach Certification (In Progress)
Wellness
Health Coach · Yoga · Meditation · Sound Bowl Therapy
Community
Girl Scouts · PTSA · Mom's Club · Women's Networking
Goal
Ayurveda Practitioner
Why I Coach
No fluff. No pretense. Just the work.
I didn't come to coaching through a comfortable life. I came to it through loss, rebuilding, and the slow, hard work of figuring out who I actually was underneath all the things that had happened to me.
I've spent the last decade working for myself — in marketing, promotions, and community work. I've volunteered with Girl Scouts, PTSA, and Mom's Club. I've shown up for my community even when I felt like I had nothing left to give. And I've learned that the act of showing up — for others, and eventually for yourself — is where transformation actually begins.
I use NLP (Neuro-Linguistic Programming) because it works. It's not about positive thinking or vision boards. It's about rewiring the patterns that keep you stuck — the stories you tell yourself, the identity you've inherited, the limits you've accepted as permanent. NLP gives us the tools to change those patterns at the root.
My coaching is direct, honest, and built for women who are done with the version of themselves they've been performing. If you're ready to do the real work, I'm ready to do it with you.
Work With Janet
Ready to find out who you are?
Let's start with a conversation. No pressure, no pitch — just an honest look at where you are and where you want to go.